There is one thing that you can only get in Cupertino: Clothing and merchandise with an Apple logo. With Apple being my favorite brand is probably quite understandable that will want to be wearing the bitten Apple whenever I can… as opposed to Nike which I prefer over other sports brands.
With Nike I like the simplicity of the Swoosh, that only gets beaten bit the Apple because Apple because of the simple fact that I owe my livelihood to the company from Cupertino.
Being in San Francisco naturally triggers the “Pilgrimage Syndrome” where people – similar to birds – seem to need to migrate South to settle at the Apple Company Store in Cupertino to fill the need for spending money on the mentioned merchandise.